About Be For Beauty
Hi, everyone! Welcome to my space, Be For Beauty! I’m Manavi, and I’ve been writing professionally on beauty and lifestyle for over a decade.
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TV, Print and Now Digital: How It All Started By Manavi Siddhanti
To tell you the long and short of it, I’ve been a part of Indian media for more than a decade now. I started my career in TV production for India Today. Working in the production team for over 10 shows, I gained an understanding of the voice of the medium and working in a high-pressure environment. From timeliness to, storyboard, content structures, I learnt the ins and outs of producing programs and news bulletins.
Post this, I learnt the basics of print journalism by working for a men’s magazine and a travel magazine. I shifted to writing and editing at India Today Group as the section editor for Beauty and Fitness at Prevention and later, Style at Women’s Health.
“Working in traditional print helped me establish my credentials, the basics of lifestyle journalism (to vet your story, reach out to experts), audience segmentation and all that it takes to create a monthly magazine issue.”
Over the past decade, I was fortunate to write in over 30 publications including Prevention, Women’s Health, Robb Report, Marie Claire, FHM, Harper’s Bazaar India, Brides Today, POPxo, Quint, Myntra amongst others.
Back in 2014, I decided to take a plunge and work solo by working on a professional blog.
“My experience in beauty and lifestyle, production and editing,executing fashion shoots helped me here.”
While the blog took shape, I was approached by smaller brands like Lushescapes, Aaranyaa, QUBA, The Weight Monitor & Whole Foods for digital content creation. Over the years, I also handled personal accounts of Ishi Khosla, Dr Geetika Mittal Gupta who are pioneers in their fields and needed someone who understood the content strategy, creation and marketing. I was also fortunate enough to be a vital part of Myntra’s content strategy from 2014-2016 as an expert to their Look Good section, as a columnist at Quint (2015-2017), beauty expert and editor at POPxo, and more recently as a content & strategy consultant at Tripoto (2019).
“Until now, I’ve worked extensively as a writer, editor, columnist for the biggest media houses and India and also helped brands shape their online presence. Read my latest blog on counterfeit makeup here.”
Our Swiss Story
Hello, everyone! I am Pragati, and you will find blogs on my expat life on the blog. Earlier in 2016, I relocated to the picturesque city of Basel, Switzerland, with my husband and daughter. I took a year-long off my corporate life to pursue my M.S (Masters at FHNW in Switzerland) post which I continued to write about Swiss Expat Life and also launched my e-book, 21 Hiddens Gems Of Switzerland. We’ve recently moved my section to a new URL, My Swiss Story where I continue to write about my experiences, travels and expat life.