About Us

About Us

Welcome to Be for Beauty!

Run by sister duo, Manavi Siddhanti and Pragati Siddhanti, Be For Beauty is both a product as well as a service. We write useful and high-quality content on lifestyle on our blog and help brands grow with content creation and marketing services. Our venture is based out India and Switzerland.

You have come to the right place if you were:

Looking to read a good story, or two.

Hoping we’d help you grow your business with social media and content strategy.

About Be For Beauty

How It All Started By Manavi Siddhanti

To tell you the long and short of it, I’ve been a part of Indian media for a decade now. I’ve tried my hand (arm and leg) at TV production. Years went by and I worked as a writer and editor at India’s media companies: India Today Group. If you Google my deets, you’ll find my bylines in over 30 publications (I’m not trying to brag). But yeah, that’s what I have been up to.

Back in 2014, I decided to take a plunge and work solo. So I started blogging about Beauty—which soon turned into Lifestyle blogging. My experience in travel, working in production, executing fashion shoots and penchant for lifestyle all came together.

While the blog took shape, I was approached by smaller brands like Lushescapes, Aaranyaa, QUBA, The Weight Monitor & Whole Foods for digital content creation. I have also handled personal accounts Ishi Khosla,  Dr Geetika Mittal Gupta who are pioneers in their fields and needed someone who understood the content strategy, creation and marketing. I was also fortunate enough to be a vital part of Myntra’s content strategy from 2014-2016 as an expert to their Look Good section, as a columnist at Quint (2015-2017), beauty expert and editor at POPxo, and more recently Tripoto (2019).

Until now, I’ve worked extensively as a writer, editor, columnist for the biggest media houses and India and also helped brands shape their online presence. Read my latest blog on counterfeit makeup here.

How Be For Beauty Went to Switzerland By Pragati Siddhanti

Hello, everyone! I am Pragati—am the co-founder and partner at Be For Beauty. Earlier in 2016, I relocated to the picturesque city of Basel, Switzerland with my 9-year-old daughter and a workaholic husband. I took a year-long off my corporate life to pursue my M.S (Masters at FHNW in Switzerland) post which I continued to write about Swiss Expat Life and also launched my e-book, 21 Hiddens Gems Of Switzerland. We’ve recently moved my section to a new URL, My Swiss Story where I continue to write about my experiences, travels and expat life.

This website (notice I call it a website, not a blog) has more to it than most others have to offer. We strive to create quality-driven content with plenty of tips and great insights for anybody who’s kind enough to stop by.

Content Creation

We’re more than just a blog, we’re content creating genies. Manavi is adept in writing, proofreading, content strategy to create (and increase) engagement and ultimately lead to sales. Besides her full time job, Pragati is helping expat women in Switzerland to network, find jobs through her podcasts and her workshops while she continues to blog.

We have unique proposals for start-ups, medium as well as large companies and would be happy to manage your content projects. If you like a one-on-one consultation, that works fo us too!

Client Testimonials

Abhishek Dadlani, Founder & CEO, Lushescapes

“Manavi’s knowledge and proactive approach on latest social media trends are noteworthy. She advocates a 360-degree approach when initiating a marketing strategy for luxury brands. I would like to thank her for optimizing Lushescapes’ presence across all social media handles. Good luck! “

Shreyasa Mukherjee, Former Content Editor at Myntra.com

“Working with Manavi has been a pleasure. Fashion is fast and dynamic and Manavi is hands-on with the industry dynamics and works proactively and innovatively. She is a thorough professional and takes deadlines seriously. Her experience as a writer reflects on her work. The crisp yet fluid content that she pens downs reflect her thorough research on topics and areas. Beauty is her forte and she does it best like no other. Manavi’s suggestions and analysis of content creation are also valuable. Would recommend her if you are looking for innovative and outstanding content. I shall look forward to working with her again.”

Nagendra Pal Singh, Founder and CEO, Aaranyaa

“Manavi has been an eminent Beauty Editor and a reputed blogger in the industry. She has been rendering a great service to our brand Aaranyaa by handling and growing our social media handles with a sound strategy and approach. I express my choicest wishes for the  grand success in her professional life.”

Daniela Thüring, Founder and CEO, dhania Frischkosmetik

“I am very happy to be working together with Pragati Siddhanti from Be for Beauty for my Organic Skincare website and various Social Media channels. I especially appreciate how well and creatively she approaches Social Media solutions visually and technically.”

Clint Fernandes, Celebrity Make-Up Artist

“Working with Manavi Siddhanti has been a very good experience. She was extremely helpful in conceptualizing the articles that I wrote and was a very good guide. Her knowledge of beauty and make-up is as good as any professional of the trade and she is most certainly an authority of the subject besides being working hard. I wish her all the very best in her new endeavours and support her every move.”

Dr. Varun Katyal, Consultant Dermatologist & Cosmetologist, The Skin Centre

“I came in contact with Manavi Siddhanti when she was working with Prevention magazine. I have contributed as an expert for a number of beauty and health stories written by Manavi. She is an accomplished beauty and lifestyle writer who ensures creating a point of view and an approach to a story that delights, informs and surprises the reader. Her work is witty, highly creative and versatile. She always brings a responsible, well-researched, detailed, collaborative and incredibly energetic approach to her writing and to the work in which she engages. It has always been a pleasure working with a talented professional like Manavi.”

Dr Rekha Sheth, Dermatologist and Cosmetic Physician, Yuva Clinics & Founder, Dr. Sheths

“Manavi comes up with so many new ideas on stories related to skin and hair care. And her attention-to-detail has always been impressive. Your blog, Be For Beauty, looks great Manavi– Keep it up!”

Dr. Apratim Goel, Cosmetic Dermatologist, Cutis Skin Solutions, Mumbai

“I have known Manavi for a while: To me, her name rings of someone polite, thorough in her knowledge and passionate about her work. She never ceases to amaze me with her ideas. It’s been a pleasure interacting with Manavi and would continue to work with her. Cheers and lots of love!”