The skincare industry is booming and we’ve so many new brands coming in India that it can get confusing to choose a brand. Sometimes it’s important to take a trip down memory lane, which is what happened to me with Charmis. If you grew up[…].

Hi guys! Today I’m going to be dropping some intel on one of the most basic item in our skincare: face cream. The most basic yet necessary step, face cream is always a part of CTM (Cleanse, Tone, Moisturise) regime. Over the past 10 years,[…].

Hey guys! Welcome to another sesh of brand roundups! Today, I’m going to write about Aaranyaa: a homegrown ayurvedic brand. I’ve known about Aaranyaa, an affordable skincare brand since 2012 back when I was in India Today. Mr. Nagendra Pal Singh, Founder, Aaranyaa used to[…].

A 100% vegan brand – since its launch, Plum Goodness has stood out for its claims on being free of phthalates and parabens. It’s also one of the few skincare brands to offer skincare by skin types and skin textures including sensitive skin and acne-prone[…].

If we ask ten people to say one safe word, I bet 8 out of the ten people will either tell ‘parent’ or ‘mother’. It is because we trust our parents with everything. Mamaearth is a brand which specialises in products meant for expecting mothers.[…].

When I say The Body Shop, it’s hard not to think about all of those colourful products that greet you as soon as you enter a store. But there’s so much more to The Body Shop. One of the first brands that always had their[…].