Collaborations can make or break a year.
And when you’re in the space where not only blogging as a medium, as a career is expanding but entrepreneurship, businesses, and start-ups are booming, it’s exciting to have worked with a few upcoming, small-scaled brands in 2017. Now when I say small scale, I don’t mean the amount of revenue they earned (I wouldn’t know honestly), but just celebrating how big, small can be.
I guess it’s because I know how difficult it is to start a brand, keep it going, go to sleep thinking about it—and not giving up on days you question its very existence is something that every entrepreneur goes through. I’m happy to share we were happy to work with a few like-minded people.
CareNClass: An e-commerce venture started by Shristi Agarwal, her venture is all about channelling in one of the biggest, most lucrative aspects of the booming beauty industry: face masks. So if you’re looking to add to cart (and help someone other than Sephora to profit), you know where to go.
Soeder: When I say ‘luxury’, everyone construes it their own way. A bottle of Chanel, a Bottega Veneta clutch or just the luxury of knowing that your products are safe to use. That someone else has gone through the pain of handcrafting these—which is why both Pragati and I were stoked when we got to know more about Soeder and their initiatives!
Mocemsa : I love how the new millennials are taking over family businesses with a lot of respect but with a new sense of perspective. The brother duo behind Mocemsa, who have been making perfumes for other brands are very passionate about perfumery, packaging and pricing. They make their perfumes in Spain and are very passionate about what they do, which is what stands out when compared to mass production.
Song Of India: Taking over the reins of a perfumery that goes back to 1960s, Sanchit Mathur launched Song of India that makes organically certified fragrance products including candles, incense sticks, diffusers and essential oils. Not only are all products organically certified, but the brand’s choice of ingredients: Nagpuri narangi or Madurai jasmine, proudly echoes all things Indian.
Satthwa: Started by Prashant after facing hairfall, I find his work; his products (hair oil and jojoba oil) speak for him more than anything else.
Damsel Code: Another start-up based out of Bangalore (pardon me, Bengaluru), we happened to do this collaboration just when both Pragati and I were heading to Bali and absolutely loved some of their jewellery. The team was so open to feedback which is always a plus point for me!
I would end this post with a special mention of Love Leather, a brand started by my friend and co-worker who started this brand to support the artists and save the lost majesty of Patachitra. A shout out to my friend, Vikrant Dhir, who has taken his love for Elvis (his dog) to another level with Ruse.