Last week, I attended a walkthrough a STROT store, a concept furniture store based in Lajpat Nagar, New Delhi. A sprawling five floors, this is a Mecca for those of us who like all-things-about-furniture.
Concepts that are rare, brands that are CHIC and personalized care to each of their customers forms the crux of STROT.
Conceptualized by Siddhant Lamba, coming to this furniture store is nothing less than going to an art gallery. Each of the pieces are handpicked, sourced and put on display by its veteran, Siddhant Lamba. As we walked through his store, I was told his company, The Continental Group, also owns Hotel Diplomat whose food menu I reviewed last week.
Ton of variety:
Be it a West-Delhite, uber chic populants of Defence Colony or Delhites like me (who don’t fall into a category), the store has something for everyone’s tastes. If you’re in love with European designers you’d be very happy to know that STROT houses a collection of eclectic pieces by Edra, Missoni Home, and others designs from France and Italy.
If you believe in minimalism or going Oriental, the store has great Thai pieces including leather sofas, monkey-pot wood tables, lightbulb-shaped vases, patterned cushions amongst a few pieces. Lastly, for those of us who have a keen eye for details, do check out some of the pieces by Filipino furniture designer, Veto Selma.
Customization is key
Going all the way for their customers, STROT also offers customised interior solutions including wardrobes and specialised doors under their label, RICA for valued clients.
I’d say you can carry anywhere between Rs 10,000 to 15 lacs to the store. However, you don’t need a penny to walk in the store and be inspired. For furniture porn, you can even follow them on Instagram (@strotofficial).
STROT: 40, Ring Road, Lajpat Nagar IV, New Delhi
About Siddhant Lamba: Sidhant was technically trained at AID Design School, Delhi, after which he pursued a degree in Business Management at RBS London. He spends a lot of time working and collecting each of his pieces and would love to work with customers who value unique, bespoke furniture like him.