10 days ago, we met Team Vami, a Bonjour Group company synonymous with leggings in India. Find out more about the meet plus their new launch, Bonjour Saree Blouses!
Every Indian woman, including those of us like me, have at least 3-4 pair of leggings, a great alternate to churidars that were earlier stitched by tailors. Convenient to wear since they are elasticated and well, free-sized, Bonjour has entered our homes, in one bag or the other.
It was really good to see Team Vami and its founders at a Bloggers Meet organized in Connaught Place on a sunny Friday.
After a brief introduction, Vami took us through their new campaign idea which Be For Beauty feels is ideal for a college goer, homemaker, mother and career girl! Here’s why!
A part of their six video series, Vami has designed their campaign around social embarrassment. With a video series that tells you to exercise and stretch as you please, Vami targets every woman who want to dress appropriately, avoid mishaps but also does what she pleases.
Not just for Indian wear, you can pair leggings with tunics, high-slit Kurtis, long tops and lots more. They also offer leggings in 3 cuts and about 90 shades. Here is a picture from their collection:
Here are three things you need to know about Vami:
- They work exclusively with Lycra, which is one of the most coveted brands when it comes to elasticity.
- Cotton mixed with lycra takes the shape of your legs, meaning your favorite pair of leggings will not sag or get loose.
- Unlike most other brands that use cotton to sew their leggings, Vami uses polyester only for stitching which means you won’t hear your leggings snap!
New launch: Bonjour Saree Blouses
That’s not all, Bonjour Group also told us about the launch of Indian Saree Blouses, and I’m super excited about it.
I’ve seen my mom (a working woman till 60) wait in line to get her blouses stitch from as long as I remember.
A slight shift in the blouse can lead to visible bra straps, cleavage and lots more, leaving most women to feel like they’re being watched!
Bonjour Saree Blouses are again made of same fabric and technology they use in VAMI leggings. Priced at Rs 290, they are a fuss-free invention of wearing a saree for those of us who wear it very often. Since they are plain, a lot of the younger lot who love crop tops can also wear it with long skirts, kimonos, and high waist trousers.
They are available in five sizes up to size 38.
We hope you enjoyed this update from our side.