High Street Zone at DLF Mall of India
Saturday, May 13 marked the opening of high-street wear and ethnic brands at DLF Mall of India in Noida. To commemorate this event at the recently opened mall, I was invited to attend a Fashion Show held at the DLF Mall itself.
I hadn’t been to the mall yet so I was very happy to see the way the mall has been divided up into zones (high street, ethnic, food and beverage) make it much easier for all shoppers and those accompanying them. It’s also one of the largest malls in India.
About the Fashion Show
To celebrate ethnic wear in all its glory, the theme of this fashion show were summer weddings. While bridal ensemble was a highlight of the show, the intention of the show was to target the bridal entourage: bride and groom, families, friends and more.
Participants including a mix of designer and high-street labels all of us Delhites love shopping from like Ritu Kumar, Bombay Selection, Meena Bazaar, Kalpana, Zardozi, Perfection House, Greenways, Mohanlal Sons, Simren and Kala Niketan.
The fashion show was choreographed by the same names who are known for their professionalism and vision at AIFW and LFW: Tanya and Aparna.
Summer Wedding Trends
From beautiful pastel anarkali numbers to ethereal whites, shararas, caped lehengas and pop coloured saris, the show had a lot to offer. Beautiful pastels, printed saris and pop colours really stood out for women whereas Nehru Jackets and Chudidaars plus nude hued Sherwanis were my favourites.
The event’s showstopper was Actor Aditi Rao Hydari who was seen in a traditional bridal lehenga.
When the show ended, DLF Head and Vice President, Pushpa Bector made a very important remark of how DLF has identified the significance of high-street shopping amongst us Indian shoppers and have tried to organize it with clusters and zones at DLF Mall of India.
She also said “our endeavour is to turn the spotlight on the many sartorial choices and fashion picks that this zone will offer to those customers who love their roots and celebrate their individuality through ethnic drapes.” Well I think that the ethnic wear industry has a lot to offer and this is the time and age to celebrate it.
Have a great week!