We Tried It: ZA True White Liquid Foundation Review and Price

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text]Morning Ladies,

So today I thought I am going to tell you a bit about a new launch, Za True White Foundation

About the Brand

Za Cosmetics, an offshoot of Asian skincare Shiseido, has proven to be a promising skincare brand that has come to India in recent times.

Attending their Za Beauty School back in 2014 and meeting the experts was a great insight on how to use products correctly, to make the most of it.
[/vc_column_text][vc_single_image image=”1952″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][vc_column_text]Decoding the Foundation

The setting: Liquid foundations are great for us Delhites right now, since the temperature still dwindles between 17 deg to 5 deg on a regular day. Winters are a great time to use and experiment with liquid foundations.
[/vc_column_text][vc_single_image image=”1953″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][vc_column_text]The look: Encased in a pretty glass bottle, my shade (OC 30), Za gives you about 30 ml of pure foundation that comes of out a nozzle. It is moderately priced at Rs 950. The last time I checked, I don’t think you can buy foundation in that price range from a renowned skincare brand. (Inglot, MAC start around Rs 1,300 upwards for much lesser than 30 ml, whereas Lancome, Estee Lauder and Bobbi Brown go upto Rs 3,300). I am not sure if it’s an introductory price range (I could check), but I’d suggest you make the most of it and buy it.[/vc_column_text][vc_single_image image=”1955″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][vc_column_text]Swatch: As you can see, the product looks a little lighter than my skin (it’s got a yellowish undertone). However, the trend, right now, is to have clear, naturally dewy skin and the foundation does just that.

Usage: So my rule of thumb is to apply a face cream or a moisturiser before applying a foundation or just taking a drop of cream in my palm, next to the drop of foundation and blending it. You can use a brush but a lot of experts like Clint Fernandes, suggest that if you want to avoid looking cakey or too made up, then apply a foundation with your fingertips. The heat of your touch makes the formula melt and lends a more “natural” look.

One and a half drops is all you need to perfect an even-toned complexion. I’d say two pumps if you have any zits or spots to conceal.

Long-lasting: The formula is pretty hydrating so you won’t your skin going dry even if the temp drops down. Plus, I have used a couple of times now and it lasts for about 6 hours straight. So I’d say it’s a great for your skin till about March or you know, for night outs in summers when you need long-lasting makeup.

TIP: Since the formula lends a “pearly white finish”, it’s a must to use a highlighter to avoid flattening your features. Use some powder on the apples of your cheeks, bridge of the nose and forehead.


Thanks for reading![/vc_column_text][/vc_column][/vc_row]

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